Reply by enazle

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Posted on Business question

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66 posts in 181 days

#1 posted 07-18-2018 07:10 PM

Rich is giving you some really sage advice. There are different levels of woodwork firms as far a quality and capacity. Successful firms seam to grow into their own niche through a common path. From production cabinetry to bouquet furniture makers, they all have to generate enough sales to stay in business. The problem the custom furniture maker has is attracting enough commissions where price is not an object. Rich has created a custom door business which is an offshoot of Architectural woodworking. Premium Grade Architectural woodwork projects include everything from the doors, frames, casings and wood base molding all the way up to the Reception, the secretarial and Associate’s workstations to the Boardroom table and chairs. If you can find a niche as Rich pointed out, you will be able to get bigger and bigger pieces of the project. I remember many little $20,000 jobs we farmed out to former employees that are perfect examples of jobs that had the potential to lead to other jobs. Get out and introduce yourself with as many interior contractors as you can. Find out who in your area does prefinished Premium Grade woodwork and show them your work and ask them for leads. If your a 1 or 2 man shop, you may be a perfect sub for them?

I would also suggest you learn how to spray finish and do/make finish samples. Giving a potential customer a high quality sample of your finish is the best calling card I ever found. I remember several jobs where the decision was made by the customer to pay more to our firm because our finishing process.

Good luck, if you have any questions shoot me a message.

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